Program
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Joint morning program
The opening words of the congress
Morning coffee break
Joint morning program
PACKAGING TRENDS FROM A CONSUMER PERSPECTIVE
Good packaging promotes profit. A bad one, on the other hand, devalues the final result. According to Ipsos R&D, the difference between good and bad packaging can affect sales potential by up to 70%. What does the consumer expect from packaging? And how do they perceive current trends in the packaging industry – new materials, inclusive design, smart packaging? What about packaging sustainability? Is it a waste or a value for which consumers are even willing to pay extra? Data from exclusive research for the OBALKO congress will be presented by a representative of the research agency Ipsos.
PANEL DISCUSSION: The future of the packaging industry in the era of digitalisation and regulation
Where is the packaging industry heading? Are we at a crossroads where a clear direction needs to be chosen, or are we rather following evolution and gradual, often ambiguous steps that shape the development of the industry in the long term? There is no doubt that the pressure on sustainability and compliance with strict legislative requirements is increasing, especially in connection with PPWR or EUDR. At the same time, digitalization and artificial intelligence are increasingly reflected in the packaging design and production process. However, the reality of operations and supply chains often shows that they are not yet fully prepared for this development. The panel discussion will focus on how packaging companies and manufacturers are adapting to the conditions of upcoming regulations, how quickly they can introduce digital tools and automation, and how these trends are reflected in the development of materials or recycling. The panelists will offer their practical experience, present successful practices and tips on how to prepare for the future.
Lunch break & BizPACK
BizPACK speed-dating meetings
BizPACK meetings allow you to make contact with new suppliers or clients within ten minutes.
Best practices and workshops
Afternoon coffee break
Best practices
Afternoon coffee break
Joint afternoon program
Evening program
Obal roku ceremony
The best innovations will receive the prestigious Obal roku 2025 award.
More information: The Obal roku ceremony
Packaging Business Mixer
The evening Packaging Business Mixer will bring together hundreds of experts in an informal atmosphere.
More information: Packaging Business Mixer
Packaging in action excursions
Experience real-life operations
The second day of the congress will offer exclusive excursions to packaging facilities, where you will see packaging in action.