The path to clean recycling leads through the label
This case study, which is based on the example of packaging for sandwiches and baguettes from Crocodille ČR and which will be presented in cooperation with the label manufacturer OTK printing & packaging, will focus on how the right choice of material for labels can play a key role in recycling. New labels for fast food products use Avery Dennison’s CleanFlake technology. This technology enables plastic packaging to be recycled without the need to invest in complex recycling procedures, for the label is simply removed from the PET packaging, and in the case of other plastics, it remains part of the recyclate. The technology uses a water-based adhesive that loses its stickiness during the recycling process. Thanks to the low-density upper material, the label floats together with the printing colors to the surface of the recycling tub, the PET material remains at the bottom. Due to this, it is possible to achieve the ideal state of recycling for rPET and thus close the loop of circularity of raw materials even in the area of food.