Digital printing is the recipe for small series
Packaging in small series, limited editions or packaging for seasonal events tend to be synonymous with higher costs, uniformity, haste, and sometimes ambiguous quality. That is why many companies do not want to venture into them. When the Budějovický Budvar brewery wanted to use the marketing potential of small-batch packaging, it turned to the company THIMM, which used the optimal means for the preparation of packaging in a small series: digital technology. The result is not only more attractive print motifs, but also better marketing targeting and efficiency in the supply chain. Using digital printing also eliminates the need for printing plates, which means saving time and costs for their production and energy. In their presentation, Klára Šťastná (Budějovický Budvar) and Petr Kaczor (THIMM) will use a concrete example to explain the advantages of digital printing when preparing small-batch or seasonal packaging for one of the largest breweries in the country.
