Panel discussion: The reality and dreams of the packaging industry
At the end of the OBALKO conference, we will focus on future developments. What will affect the packaging industry? What types of B2C and B2B packaging will be used more and more? Will the idea of returnable packaging also prevail in market segments where it is now a minority? What technological innovations can be expected? Will packaging become a fixed part of the circular economy? Will we find new materials for packaging and what will they be? Will the packaging market survive the onslaught of new regulations and directives? Can we use modern technology, including AI, to move the industry forward? Shall we open the way to packaging for young people? Will the packaging market learn to communicate with the general public about sustainability and convince them that the packaging is a positive part of the product? What interesting ideas should we copy from other fields and industries and bring into packaging?