The holy grail of packaging – closer to discovery than one might think
Each packaging professional searches for his or her own “holy grail” – the ideal packaging that fulfills all the necessary criteria. Therefore, it makes sense that one of the leading projects to support the circularity of packaging is named after this legendary chalice. Currently in its industrial testing phase, the HolyGrail 2.0 initiative is a pilot project with the objective to prove the technical viability of digital watermarks for accurate sorting of packaging waste as well as the economic viability of the business case on a large scale. In this enlightening presentation, Pavel Komůrka, the packaging innovation & sustainability coordinator at Orkla Foods, will show how one major food producer is not only cooperating on the project internationally but also taking steps to implement it on the Czech and Slovak markets. What is Holy Grail 2.0 exactly? How do digital watermarks work? What is the current status of the project and its perspective for the future? What is Orkla’s role in the project? How can digital watermarks help the Czech Republic and Slovakia, not to mention Europe as a whole, meet the ambitious targets that are being set? Hear the answers to these questions and more at the 11th OBALKO congress.