Klára Šťastná, Budějovický Budvar

Klára Št’astná has been working at the national brewery for seven years, five of which as a project manager. Her task is to deal with everything related to the design of the company’s packaging materials. She forms an imaginary bridge between designers’ ideas and the requirements of retailers and production. Each party always has an idea of how the final product should look and function. It is her responsibility to make it work in every way and to ensure that the resulting packaging is not only aesthetically pleasing but also meets all technical criteria. Some of the biggest projects in which she has been involved include the extensive rebranding of the complete packaging portfolio, a major event that permanently changed the face of the national brewery.