LEGO abandons plastic for paper in its packaging
LEGO wants to play a role in creating a better, more sustainable world that all children will soon be entering. While LEGO® bricks are designed to be used and passed down from generation to generation, the boxes holding the blocks and other packaging are often quickly disposed of. So recently, based on feedback from its customers, including children, the company decided to make all of its packaging paper-based. At the Kladno factory, one of LEGO’s five production sites worldwide, a research and development team has been tasked with finding a suitable solution for switching from disposable plastic packaging to paper. Michaela Horáková, who has been the general manager of the Kladno factory since early this year, will present at the OBALKO congress how the factory has dealt with such a change and what challenges they have faced in the process.
