Circularity in e-commerce: Reusable packaging in Decathlon
Early this year, Decathlon launched a revolutionary pilot project for reusable packaging for online orders. In cooperation with the start-up company Packoorang, which specializes in this type of packaging for e-commerce, it designed a reusable bag produced from recycled PET bottles, branded with the Decathlon logo and made in the corporate blue color. This reusable bag is capable of replacing the single-use packaging for small and medium-sized orders sent from the central warehouse in Gliwice, Poland, to stores in the Czech Republic for pick-up by consumers. The goal was to save 65 tons of packaging material in the first year alone. How does such a project fit into the general sustainable development strategy of Decathlon? What hurdles did Decathlon need to overcome? What were the reactions of customers to reusable packaging? And what next steps is Decathlon planning in its move toward a no-packaging future? Hear the answers to these questions and more directly from the leader of Decathlon’s reusable packaging project, Oliwia Guziel, in this exclusive case study at the OBALKO 11 congress.