The eighth edition of the Czech and Slovak packaging congress OBALKO will take place on January 27–28, 2021, where it was moved from the original October date due to the coronavirus pandemic. Nearly all of the 44 speakers have confirmed their participation in January. This year, for the first time, the OBALKO congress will be hybrid, which means that the speakers will present live at the Aquapalace Hotel Prague in front of a limited number of participants (taking into account government measures that will be valid at the time of the congress) and the rest of the Czech and Slovak packaging market will participate online via live stream.
The congress will be opened by three “customers” – representatives of the main fields for the packaging market: Jana Volfová from ŠKODA AUTO (for automotive), Pavel Komůrka from Orkla (for FMCG) and Jaroslav Vodáček from Tesco Stores (for retail). Then Ladislav Csengeri from GfK will present the results of a unique survey on households’ attitudes towards plastic packaging, sorting and recycling. Six key players from the retail and FMCG market will outline how they deal with packaging in their companies with regard to consumers in a panel discussion at the end of the joint block.
This year’s congress will again offer three topical sections. New this year is that the sections will not be parallel but will follow one other:
As every year, the Marketing & Design section is dedicated to packaging as the fifth “P” in the marketing mix, in addition to the four main parameters: Product, Price, Place and Promotion. Thanks to current case studies, we will find out how packaging can help increase sales.
The Technology & Transport section will be devoted to topics such as robotics and automation of packaging or transport packaging.
The new feature in this year’s program – the Sustainability section – is focused on the concept of the circular economy, smart design that is optimal for recycling, incorporation of recycled materials into new packaging, and minimizing the negative impact of packaging on the environment.
Nothing beats attending a conference in person, but we will do our best to duplicate the experience! The speeches will take place in the studio at the Aquapalace Hotel Prague, which means better presentation and interaction of the speakers than if everyone were talking into their webcams. Even if you watch remotely, you will be connected to the speakers via Slido – you can comment on their presentations live or ask them what you are interested in. And if the speakers talk about a certain package, you don’t have to worry about not knowing what they are referring to – you’ll have the package with you, because we’ll deliver it to you in advance.
Note: Unfortunately, due to the hybrid nature of the congress, we will not be able to provide simultaneous translation for this year’s edition of OBALKO. The presentations will be in the language of the presenters (primarily Czech or Slovak). We apologize for the inconvenience.