The two-day congress is the ideal place to discuss the current state of the packaging industry, news and trends. It provides participants with the chance to make new contacts or get inspiration for their future steps in packaging and technology. The congress is held regularly under the auspices of the Ministry of the Environment and the Ministry of Industry and Trade of the Czech Republic.

FULL-DAY CONFERENCE

The main part of the OBALKO congress is an all-day conference consisting of morning and afternoon sections. More than 400 packaging professionals from the Czech and Slovak Republics attend the conference program every year.

The morning section, full of inspiration, is initiated by an introductory speech, followed by various presentations and lectures on the topic of the whole congress. They are followed by a panel discussion, where both proponents and opponents of current packaging topics take part.

The afternoon program of the congress is divided into three sections – marketing, technology and transport. The Marketing & design section is dedicated to packaging as the fifth P in the marketing mix, in addition to the four main parameters: Product, Price, Place and Promotion. Thanks to current case studies, we will find out how packaging can help increase sales. The Technology & transport section deals with topics such as robotics and automation of packaging, transport of packaging, identification and marking of packaging.The Sustainability section is focused on the concept of circular economy, smart design that is optimal for recycling, incorporating recycled materials into new packaging and minimizing the negative impact of packaging on the environment.

BIZPACK

BizPACK is a system of 10-minute speed-dating meetings at lunch time. Partners and congress participants may be interested in meeting with the other party. Partners will be able to choose from up-to-date registration lists.

OBAL ROKU CEREMONY

After the conference, the awards ceremony for the Obal roku packaging competition will be held. You will learn which packaging solutions have been evaluated as the best in several competition categories.

PACKAGING BUSINESS MIXER

Through its program and participant structure, the congress offers the ideal environment for building a relationship with existing and potential clients. After a busy conference day, the Packaging Business Mixer is ready to offer a great networking space in an informal, relaxed atmosphere. You can continue your discussions from the day or even start new ones over a drink or a plate of tasty food.

PACKAGING IN ACTION

Packaging in Action offers a unique opportunity to visit the manufacturing plants of selected congress partners with expert commentary. Visitors will have the chance to see the entire manufacturing process and better understand the benefits of these products and the issues of the industry while getting a second chance to discuss packaging-related issues with industry professionals and colleagues.