Following an inspirational opening presentation from etiquette master Ladislav Špaček focused on our own personal “package” and how we use it to present ourselves to our customers, we will dive into the main topic of this year’s congress…
What is the right packaging? Simply 3D. Yes, it has width, depth and height. But the three basic dimensions of packaging are also protection, marketing and circularity. Thus, consumer packaging must protect the product, sell it well and at the same time be perfectly recyclable. The three dimensions of packaging are the main topic of the 9th edition of the packaging congress OBALKO. So let’s put on our 3D glasses and discuss how packaging can simultaneously protect a product, be marketable and be environmentally friendly.
This year’s congress will again offer three topical sections…
As every year, the Marketing & Design section will be dedicated to packaging as the fifth “P” in the marketing mix, in addition to the four main parameters: Product, Price, Place and Promotion. Thanks to current case studies, we will learn how packaging can help increase sales.
The Technology & Transport section will be devoted to topics such as robotics and automation of packaging or transport packaging.
The Sustainability section will be focused on the concept of the circular economy, smart design that is optimal for recycling, incorporation of recycled materials into new packaging, and minimizing the negative impact of packaging on the environment.
The goal of the BizPACK program is to mediate meetings between the partners and participants of the OBALKO congress. Listen briefly and without obligation to the offer of leading companies in the packaging industry. One meeting will last 10 minutes, and if you are interested in the offer, you can arrange a follow-up meeting.
A unique opportunity to see the best packaging at the best packaging congress. A unique chance to meet all packaging experts in one place at one time. The ceremony will take place after the end of the professional part of the congress program. Thanks to the connection between the OBALKO congress and the Obal roku (Packaging of the Year) ceremony, there will be more participants than ever before. The event has a truly international reach thanks to the connection with the WorldStar Packaging Awards.
After a demanding conference day, the Packaging Business Mixer, with its rich program, will provide the perfect setting for networking. Over a glass and a plate of tasty food, you can continue the discussions started during the conference day or start a whole new discussion.
We encounter packaging at every turn, but how well do we really understand it? OBALKO offers a unique opportunity to visit the production plants of selected congress partners with expert interpretation. You will not only get a chance to see the whole production process and better understand the benefits of such products, but you will also get a second chance to discuss issues related to the packaging industry.