Karolína Šimonová, Mattoni 1873

Karolína Šimonová has been the Brand Manager of the Magnesia brand at Mattoni 1873 since April 2023, where she is responsible for the development and management of the brand image. Her recent projects include a total redesign of the Magnesia brand, which included the introduction of a new modern logo and a comprehensive marketing strategy with an emphasis on PR activities, traditional media and digital platforms. Another successful project was the launch and marketing support for the sub-brand of the consumer-favourite Magnesia Plus functional waters. Karolína gained experience in brand management and marketing at Newell Brands in the US, where she worked on the Spontex and NUK brands. She was responsible for brand activation, new product launches and the development of marketing campaigns for markets in Central and Eastern Europe.