The new face of Magnesia
Magnesia has a new visual identity after 11 years. The redesign emphasises the lion symbol that has been associated with the brand since its inception. The symbol is given a more distinctive and modern look that reflects current design trends. The logo highlights the “lion power” of magnesium and brings elements of minimalism, metallic colours and a more sophisticated design to the brand’s visual identity. The innovation differentiates the products more according to the degree of effervescence. The redesign, created by agency FutureBrand, aims to reinforce Magnesia’s image as a premium brand. The logo features a large letter M embedded in a lion’s mane. The visual identity is part of a broader marketing strategy that includes traditional media, digital platforms, PR activities, collaboration with influencers, and TV advertising using product placement.
