Packaging trends from a consumer perspective
Good packaging promotes profit. Bad packaging, on the other hand, devalues the final result. According to Ipsos R&D, the difference between good and bad packaging can affect sales potential by up to 70%. What does the consumer expect from packaging? And how do they perceive current trends in the packaging industry – new materials, inclusive design, smart packaging? And what about packaging sustainability? Is it a waste or a value for which consumers are even willing to pay extra? Miroslav Paška, account director of the research agency Ipsos, will present the data from his exclusive research for OBALKO.
