Miroslav Paška, Ipsos
account director
He has been in the market research field for almost 20 years. At Ipsos, she leads the Market Strategy and Understanding department, which focuses on understanding customers, their needs, motivations and behaviour. He has extensive experience in both statistical data processing and in the coordination and analysis of quantitative projects.
He was a member of the team of authors of the publication Marketing Communication at the Point of Sale / POP, POS, in-store shopper marketing, published in 2017 by Grada.
He graduated from Charles University, majoring in sociology and sociological research methods.
