How the role of packaging in online retail is changing
In the current dynamics of online retail, packaging plays an increasingly important role not only in the protection and handling of the product, but also in the area of sustainability and efficiency of supply chains. Rohlik.cz is moving towards more ecological and sustainable packaging, which reduces the carbon footprint and brings new material innovations. For primary packaging, the focus is on sustainability in the sense of carbon neutral packaging (e.g., milk, creams, kefir), the use of recycled plastics (rPET) for oils, and certified materials (FSC). It is increasing the recycled content of other packaging films and uses materials such as paper touch foil on coffee products. In the case of secondary packaging, the company suppresses marketing requirements in favor of environmentally friendly packaging. It thus introduces new approaches in terms of mixing content, minimizing printing (brown-brown) and maximizing the use of packaging space. Rohlik.cz pays special attention to the role of secondary packaging in automated warehouses and the possibilities of returnable packaging.
