Petr Chvojka has been working as a group head of private label at Rohlik Group since 2020. He is fully responsible for building a new private label department at the level of the Rohlik Group, in all countries where the company operates. The key to this goal was to create a portfolio of European suppliers for their own brand, including logistics routes within the group, concluding contracts with suppliers, defining quality and delivery conditions. Previously, he worked for 11 years at Lidl Česká republika, first as a purchasing manager for private and then branded products. From 2006 to 2008, he held the position of national key account manager at Cleverbee. He graduated from the University of Economics in Prague, where he obtained a doctorate in business economics and management.