Panel discussion: Packaging that will seduce – How to get consumers’ attention
Imagine packaging that not only catches the eye, but creates a real wow effect! How can its design turn an ordinary product into an irresistible jewel on shelves and racks? How can successful brands turn the impression of packaging into emotion and the desire to buy a product? Is it more important the packaging itself, the marketing campaign that works with it, or the context of the whole communication and capturing the moods and expectations of consumers? Let us guide you to discuss the latest trends and innovations that are changing the game in packaging. In the morning panel discussion, experts will reveal how to create attractive and effective packaging that will add value to your product, strengthen its market position, and create a competitive advantage.
The debate will be moderated by Stanislav Břeň, the editor-in-chief of the magazine Svět balení.
