presents...
9th packaging congress OBALKO, October 14–15, 2021

Szilárd Vargyas, Kifli.hu

Trade marketing manager

Szilárd Vargyas, Kifli.hu

Trade marketing manager
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Szilárd Vargyas began working at ACNielsen while finishing his second degree as economist, specialized in commerce and marketing, and he spent several years there in multiple roles. After this experience, he moved on to the retail business, first working at Tesco and then joining Kifli.hu, the subsidiary of Rohlik Group in Hungary, as trade marketing manager. He has been working on Kifli’s trade campaigns as well as cooperating with partners, while focusing on the Rohlik Group’s core values, such as being customer centric and sustainable. Part of his job was executing one of the very first true tests of paper bottles on the market with real customers, in co-operation with The Coca-Cola Company.

Case study: A first true test of paper bottles

16:40 – 17:00
Conference hall Barbados