Petr Kopáček has more than 14 years of experience in public affairs, external and internal communication and marketing. At Danone, he is responsible for the communication and implementation of projects with professional associations, public administration institutions and other key players in the food industry, including reputation and CSR building and sustainability. Prior to joining Danone, he worked as a PR manager and head of communications at Hamé. He was also responsible for communication of the companies LEO Express, the Czech Chamber of Commerce and the General Directorate of the Fire and Rescue Service of the Czech Republic. Petr Kopáček studied history and political science at the Faculty of Philosophy of Charles University. He also studied at Northumbria University in Newcastle, England. His hobbies include film, sports, science fiction and travel.