Paweł Juras is a graduate of the Cracow University of Technology, holding a Master of Science degree in automation and robotics. He started his professional career in Balluff in 2005, where he is currently the sales & business development manager responsible for the areas of packaging, food and beverages in the EMEA region. Additionally, since 2021, he has been the chairman of the board of the Future Industry Incubator Foundation. He is interested in trends, fascinated by new technologies and involved in building an ecosystem based on trends, customer expectations and new technologies. For several years, he has been active in promoting the idea of Industry 4.0 and the benefits of automation / digitization of production processes for increasing business competitiveness. Recently, he has also focused on ways to correlate the implementation of eco-friendly strategies of enterprises with the implementation of the latest technologies.