Ing. Michal Bílý started his career in 1977. After completing his studies at the Institute of Chemical Technology (specialization in macromolecular chemistry), he worked in the field of providing and developing packaging materials in one of the state food businesses. His main focus in the years to come was on packaging technology, packaging, packaging, design and related marketing activities. He has gradually gained relevant experience and a general overview of purchasing management positions or sales directors of Czech companies. A four-year post of Sales Director in a major Belgian firm confirmed his experience in the European context. Since 2006, he has worked forthe non-profit organization GS1 Czech Republic, where he continued his long-standing experience as a member of the GS1 Czech Republic Committee (formerly EAN Czech Republic).