Martina Bočanová, Kaufland Czech Republic
head of brand development
Martina Bočanová has been working at Kaufland Česká republika, v.o.s. for 11 years, since 2017 she has been Head of Private Brands and is co-responsible for the selection of products suitable for Kaufland’s private brands for the Czech market. The agenda of the private label department includes everything from product selection, through the preparation and organization of selection procedures and tastings, to the creation of graphic data for Kaufland’s private labels.