Martin co-founded the strategic marketing agency Lineart in 1993. Together with a team of more than 50 members, he has since devoted himself to strategic brand building and packaging design in Central and Eastern Europe. His motto is: “We don’t make a design that just wants to win prizes. We create the strategy and visual identity of brands so that they bring positive business results.” Proof of this approach is the launch of the new Republica Božkov. Martin and his team are also behind the successful revitalization of the Albert chain in the area of shopping experience at the point of sale, outdoor and indoor visual identity, as well as the new architecture of private labels and their redesign.