Lucie Martínková studied at the University of Business Administration in Ostrava. She then joined the advertising agency Inreta, where she gained marketing experience. Subsequently, she worked for approximately 5 years in the company Shopsys in a sales position. She spent the next 6 years at the Lisyco company, where she led the import of tires into the sales network in the Czech Republic. At PRIM, she is responsible for a number of areas. The most accurate description of her position is probably marketing director, although she does not like the word “director”. So one can say that in PRIM she takes care of the brand and marketing, helps the company grow and directs it to a greater emphasis on sustainability. Sorting waste and taking care of the planet is her passion. For example, she buys in reusable canvas bags and, of course, sorts waste. In her spare time, she likes to read and spend time with her ten-year-old daughter.