Linda Straková, NielsenIQ

Linda Straková has been working at Nielsen for 15 years. As part of the Retailer Services department, she developed cooperation over the years with many clients from retail chains in the Czech Republic and Slovakia, then in the Retail Analytics department she devoted herself to the areas of loyalty and transaction data, from the creation of reports and analyzes to interpretation and recommendations. In this area, she also collaborated on international projects. At the beginning of 2019, she joined the Consumer Insights team, where she is responsible for syndicated studies as well as the implementation of ad hoc projects for retail chains and manufacturers.