Josef Žádník works as the director of the technological company Refork, which deals with the research, development, production and distribution of biodegradable products and materials. From the beginning of his career, he has devoted himself to strategic consulting in the field of utilities and transport, and subsequently he expanded his competence to support startups. Before coming to Refork, Josef Žádník worked at the consulting companies Deloitte, PwC and Roland Berger, where he focused on strategic consulting, gathering valuable experience from large corporations throughout the entire value chain. His primary focus is innovation through the business model and its application to the running of the company. He is a graduate of the Czech Technical University, majoring in economics and energy management, and gained additional experience outside of Europe during his studies at Zhejiang University in China.