He started his professional career almost 30 years ago at the Saatchi & Saatchi agency and has remained in advertising and marketing until now. In recent years, he worked in the agencies Leo Burnett (Madrid, Prague), Publicis Prague, Cayenne, DDB Prague and Kaspen Jung von Matt. He has been working at the innovation and branding company Cocoon since 2012, first as client service director, and for the last nine years he has been managing the company from the position of managing partner. During his career, he worked for clients such as Škoda Auto, McDonald’s, Kofola, Staropramen, Kooperativa and Procter & Gamble. He graduated from the Escuela Superior de Marketing y Administracion in Barcelona and earned a Master of International Marketing degree.