Jiří N. Salamánek has worked for the food company efko cz for 12 years in the positions of product and marketing manager and head of fresh vegetable sales. He is never bored. After all, his path to the current focus, from studying history at the Faculty of Philosophy, Charles University, through the years in printing and advertising, the management of the wholesale of fresh fruit and vegetables, was marked by the search for new topics and their solutions. He also has a wide range of interests in current positions, from packaging through product development to marketing. He enjoys climbing rocks, caves and taking photos.