Jiří Klíma is an experienced and sought-after expert for packaging solutions in the label sector. He currently works as a technical sales manager for the Eastern Europe region at Avery Dennison, dealing with the development and production of innovative solutions in the field of labels. Jiří is mainly dedicated to the development of new projects with an emphasis on sustainability and innovation in the packaging industry. Since the beginning of his career, he has been engaged in polygraphy across all printing technologies. After studying at the Secondary School of Graphics, he successfully graduated from Polygraphy and Photophysics at the Faculty of Chemical Technology in Pardubice, including an internship in the field of media technology at the University of Gjovik, Norway.