Jannis Samaras manages one of the most successful Czech family companies, which, among other things, managed to revive the almost forgotten original Czech brand Kofola. In addition to other traditional brands, the Kofola Group’s portfolio also includes fresh UGO juices or herbal mixtures and LEROS teas. It also develops business based on strong local brands in Slovakia, Slovenia and Croatia. Together with his people, Jannis Samaras is trying to find new ways to create healthy drinks and do business in symbiosis with nature. Since 2010, he has been intensively involved in water protection, waste minimization and carbon neutrality, which he would like to achieve with Kofola by the end of the decade.