presents...
8th packaging congress OBALKO, January 27–28, 2021

Gabriela Adámková, Albert

Marketing Own Brands Manager

Gabriela Adámková, Albert

Marketing Own Brands Manager

Gabriela Adámková has many years of marketing experience from leading FMCG companies such as Unilever, Becherovka (Pernod Ricard), Coty and Stock. She appreciates the fact that she has had the opportunity to work mainly on local brands and thus on the complete development of new products and communication. These were the brands Božkov (Republica launch – NPD + 360° support), Becherovka, Perla and Hera. A year and a half ago, she joined Albert, where she started in brand communication and, after several implemented campaigns, moved to the position of Marketing Own Brands Manager. In this position, she oversees a 9-member team that is rebranding existing products and brands and expanding the portfolio with new products and brands. She loves being able to bring good ideas to life. With her current employer, she especially appreciates the mission “eating and living better”, with which she personally agrees, and the huge space for creation.