Christian Menegon, HP Indigo

Christian, originally an electronic engineer, began his career in the field of pen plotters. Then he moved to application support for cad cam systems with Scitex for 10 years.

From there he went through production management and worked for a repro house that operates in technical applications such as cartography or printed circuit boards and some kind of product decoration.

At Drupa 1995, Indigo introduced the first digital printing for industrial applications. Christian joined there as a product manager who brought his field knowledge to research and development and ensured that current market requirements were used to develop printing machines and solutions.

From there, he naturally moved to sales and marketing promotion, followed by sales management.

With the creation of a WW distribution channel organization, Christian has become a central communications platform for industrial products.

When HP acquired Indigo, Christian, in his role as an information platform, has expanded its activities towards brand owners and is now acting as a business development manager that promotes what digital printing can offer brand owners for the benefits associated with or unrelated to other HP solutions .