Boris Rajdl, Palírna U Zeleného stromu

Since finishing his postgraduate studies at the University of St. Gallen (Switzerland), Boris Rajdl has focused on the marketing of beverage brands, with a specialization in building strong brands. During his professional career, he transformed the Zlatopramen brand into a national brand, was the first to introduce beer in PET bottles on the Czech market and expanded the eleven-degree beer category throughout the Czech market. He is currently engaged in strategic marketing and brand rebranding at Palírna U Zeleného stromu. His current biggest challenge is building a new position for the Stará žitná myslivecká brand.