Alena Plzáková, Albi

Alena Plzáková introduces new technologies and rapid prototyping within the AlbiLab product laboratory. She collaborates with experts from various scientific disciplines in the development of products and participates in the creation of sophisticated concepts with a long lifetime. These focus on educating children and using 3D printing to individually enhance products. Part of the solution is an emphasis on gentle development and elevating packaging from a product protector to an integral part of the product and a sophisticated information carrier.