The influence of new packaging design on the sales and perception of the Albert brand
Products that consumers knew under the private label Albert Quality are gradually changing into the Albert brand. Most importantly, consumers can easily recognize Albert products.... Read More
Monomaterial solutions: Combining sustainability with functionality and practicality
Together with the customers DZ Dražice and Franke, we managed to develop two packaging concepts that completely eliminate polystyrene fillings and increase the protection of... Read More
Panel discussion: Packaging for e-shops – Searching for the ideal packaging
The demands of e-shops for packaging are very diverse, and in many ways they are mutually exclusive. Packaging must be compact (there is never enough... Read More
I want that package!
Although it may not seem so at first glance, packaging can also play an important role in online sales. We can assume that a customer... Read More
How packaging can contribute to better sales
Around the world, Nielsen measures the impact of packaging on the brand’s entire performance and awards the Nielsen Design Impact Award to products whose new... Read More
Digital technology in the service of packaging professionals – saving time and allowing much space for creativity
Digital printing and laser cutting are state-of-the-art technologies that change the procedures used in the preparation and production of packaging. Today, all creative directors, marketers... Read More
The consumer and packaging: Presentation of the results of an exclusive survey
Sustainability is a real challenge for today’s society, governments, manufacturers and even retailers. It is a complex topic that includes several specific topics, from the... Read More
Opening speakers: The views of the biggest packaging customers
When we discuss the topic of customers and packaging, we cannot only think of consumers as the customers; we also need to take into consideration... Read More