presents...
8th packaging congress OBALKO, January 27–28, 2021

Yes PACKAGE SELLS, Hollandia rebranding case study description (2016)

24. 10. 2019
14:00-14:25

Yes PACKAGE SELLS, Hollandia rebranding case study description (2016)

Description of the situation on the dairy market in early 2016. Summary of the key reasons that eventually resulted in a vigorous rebranding company. Key moments of packaging redesign of the entire portfolio. Project results and planned next steps. Evaluation after 3 years.

Key words: Problematic listing, Product similarity, Greatest “added value” can be done in the midday shopping meter