The secret dimension of packaging
As packaging professionals, we constantly strive to develop the perfect packaging for our products, trying to make sure that our packaging covers all of the different dimensions. But how often do we think about the secret dimension of packaging: our own personal packaging. What is the key to getting and maintaining clients? What are the basic principles of etiquette that help us in business negotiations? How can we build win-win relationships with our clients that lead to long-term cooperation? Why do we lose clients that we have worked so hard to acquire? More than we think, our own personal packaging – how we present ourselves to others – has a major impact on our success in business. And who better to advise us on how to improve our personal packaging – our business etiquette – than the master of etiquette himself, Ladislav Špaček?