The new face of Magnesia: Emphasis on the lion’s power of magnesium and minimalism
After 11 years, Magnesia mineral water has a new visual identity. The lion symbol, which has been associated with the brand since its inception, took centre stage. Its appearance has acquired more modern features that reflect current design trends. The new logo embodies the “lion power” of natural magnesium and brings dynamism and simplicity to the visual identity. The capital M, elegantly incorporated into the lion’s mane, imaginatively links the brand to the main symbol. The redesign, designed by FutureBrand, reinforces Magnesia’s image as a premium brand. The new label design with minimalist elements makes it easier to distinguish the waters according to their degree of effervescence thanks to the metallic colours. The new visual identity is part of a broader marketing strategy that includes traditional media, digital platforms, PR activities, collaboration with influencers and TV advertising.
