presents...
8th packaging congress OBALKO, January 27–28, 2021

The influence of new packaging design on the sales and perception of the Albert brand

The influence of new packaging design on the sales and perception of the Albert brand

Products that consumers knew under the private label Albert Quality are gradually changing into the Albert brand. Most importantly, consumers can easily recognize Albert products. The new design reflects today’s trends. There is power in simplicity. What effect does the redesign of Albert packaging have on sales and brand perception? What can the design of private label packaging influence?