The consumer and packaging: Presentation of the results of an exclusive survey
Sustainability is a real challenge for today’s society, governments, manufacturers and even retailers. It is a complex topic that includes several specific topics, from the issue of plastic waste, through climate change, water pollution or water scarcity. In this presentation, Ladislav Csengeri and Hana Říhová will discuss the results of a unique survey conducted by GfK in the summer of 2020 on consumers across Europe. The survey and subsequent presentation focus on these important areas, households’ attitudes towards plastic packaging, sorting and recycling. What barriers do Czech households perceive when sorting, and what would help and motivate a more active approach in this area? And how is the different approach of households to their shopping behavior reflected?