Sustainability is about finding ways
What beverage packaging is the most environmentally friendly? Kofola ČeskoSlovensko has long been asking itself how to produce its products as respectfully as possible to nature, while ensuring the constant quality of beverages and maintaining comfort for consumers. After bolstering its portfolio with essentially package-free draft drinks, which are distributed in reusable stainless steel barrels, it began packaging its mineral waters in 100% recycled PET (rPET) bottles. And this year it is bringing to the market another innovation – as part of the Cirkulka project, it also wants to sell popular drinks in returnable glass in retail. Why did it decide for this step? What other packaging innovations is the company working on? And what other topics are key for Kofola in the overall sustainability strategy? Kofola’s chief, Jannis Samaras, will talk about all of this and more.