Sustainability cannot be a Potemkin village
The ecological activities of companies are nowadays not only a trend but a necessity. Packaging plays a key role in sustainability. However, sustainability cannot just be a beautiful façade – marketing claims must be supported by evidence. Marie Tichá, one of the pioneers in the field of life cycle assessment (LCA) in the Czech Republic, will tell you what steps you should take to make your packaging truly sustainable. At the same time, she will explain how a comprehensive view of the product’s life cycle (cradle to grave) will allow you to minimize its impact on the environment.