POS/POP post Covid: Searching for the right direction
Retail changed dramatically during the pandemic. On the one hand, brands had to start finding other ways to distribute their products and services. On the other hand, customers themselves have defined and confirmed a new retail paradigm, where individual sales channels do not compete with each other, but are interconnected. How has this situation affected POS/POP materials and campaigns? What changes have the clients made in the area of in-store marketing communication? Should we prepare for the limitations of in-store marketing? You will learn all this and a little more from the point of view of the clients as well as an agency representative. POS/POP communication is a complex and complicated industry that has been made even more difficult by the pandemic. But we are at a crossroads, and we need to find the right direction.