Panel discussion: The three dimensions of the packaging
What is the right packaging? Simply 3D. Yes, it has width, depth and height. But the three basic dimensions of packaging are also protection, marketing and circularity. Thus, consumer packaging must protect the product, sell it well and at the same time be perfectly recyclable. The three dimensions of packaging are the main topic not only of the 9th edition of the packaging congress OBALKO as a whole, but also of the traditional panel discussion, the highlight of the morning conference block.
Hear the views of market leaders on how their companies internally balance the various demands on packaging. Learn how the different departments of production companies work together to find the right balance among sustainability, marketing and construction. And let’s look more closely at the relationships between the different players on the market – packaging suppliers, producers and distributors of packaged goods and retailers – and how common approaches are found to developing and implementing the ideal 3D package.