PANEL DISCUSSION: The future of the packaging industry in the era of digitalisation and regulation
Where is the packaging industry heading? Are we at a crossroads where a clear direction needs to be chosen, or are we rather following evolution and gradual, often ambiguous steps that shape the development of the industry in the long term? There is no doubt that the pressure on sustainability and compliance with strict legislative requirements is increasing, especially in connection with PPWR or EUDR. At the same time, digitalization and artificial intelligence are increasingly reflected in the packaging design and production process. However, the reality of operations and supply chains often shows that they are not yet fully prepared for this development. The panel discussion will focus on how packaging companies and manufacturers are adapting to the conditions of upcoming regulations, how quickly they can introduce digital tools and automation, and how these trends are reflected in the development of materials or recycling. The panelists will offer their practical experience, present successful practices and tips on how to prepare for the future.