Panel discussion: Packaging for e-shops – Searching for the ideal packaging
The demands of e-shops for packaging are very diverse, and in many ways they are mutually exclusive. Packaging must be compact (there is never enough space in the warehouse and this is double the case for packaging), practical (folded and usable in a few seconds), flexible (so that as many types of goods as possible can be packed into as few packaging sizes as possible), sustainable (consumers less and less tolerate the waste of packaging and the use of packaging that cannot be sorted and recycled), very well protective (couriers are careful people, but sometimes there are exceptions), “technologically proficient” (packaging must increasingly manage the path of conveyors or corners of automatic stackers ), attractive (the package sells and strengthens customer loyalty) and is ideally reusable (flap box with a cut-out for children or relaxation coloring pages for adults…). However, the number one requirement remains that the packaging must be as cheap as possible. The ideal packaging for e-shops will be discussed by the participants of this panel discussion.