PACKAGING TRENDS FROM A CONSUMER PERSPECTIVE

PACKAGING TRENDS FROM A CONSUMER PERSPECTIVE

Good packaging promotes profit. A bad one, on the other hand, devalues the final result. According to Ipsos R&D, the difference between good and bad packaging can affect sales potential by up to 70%. What does the consumer expect from packaging? And how do they perceive current trends in the packaging industry – new materials, inclusive design, smart packaging? What about packaging sustainability? Is it a waste or a value for which consumers are even willing to pay extra? Data from exclusive research for the OBALKO congress will be presented by a representative of the research agency Ipsos.