Packaging revolution in FMCG
Packaging aids in food protection, it plays its important commercial-marketing role as a “signboard” information shield, and at the same time it serves as an attraction of its content. However, an increasingly important aspect is the effort to maximize the sustainability of food packaging so that it has the least possible negative impact on the environment. The complete transformation of its packaging range is currently a major challenge for Danone, which is working hard to achieve 100% recyclability and reusability of its packaging by 2025. How is this global food company tackling the packaging revolution in its plants and how does it approach communication with consumers in the field of circular packaging? And will augmented reality help address the information needs of packaging? Don’t miss this exclusive presentation by Gabriela Kobesová, who holds the position of R&I director of CEN at Danone.