presents...
9th packaging congress OBALKO, October 14–15, 2021

Marketing & design session

14. 10. 2021
14:00 – 15:40
Conference hall Hawaii

Marketing & design session

The Marketing & design session is dedicated to packaging as the fifth P in the marketing mix, in addition to the four main parameters: Product, Price, Place and Promotion. Thanks to current case studies, we will find out how packaging can help increase sales.

Moderator: Petr Hříbal, editor-in-chief of the magazine Zboží&Prodej