How to manage the canned-beer boom?
Consumer demand for canned beer is growing every year. Plzeňský Prazdroj has recently responded to this trend with two significant projects. Since February 2020, a new can bottling line of the Radegast Brewery in Nošovice with a capacity of 60,000 cans per hour has been in operation. In July 2020, Plzeňský Prazdroj started taking most of the cans for its needs from Canpack’s new factory in Stříbro. It managed to significantly shorten the path of these packages directly to the filling lines of the brewery in Pilsen.
How do cans compare to different types of packaging in Prazdroj’s offer? Does the brewery make sure that the cans are made of recycled material? What are the advantages and disadvantages of each of the projects? What is the future of canned beer in the Czech Republic? These and other questions will be answered by Martina Vajskebrová from Plzeňský Prazdroj and Attila Szábo from Canpack in an joint interview conducted exclusively for the OBALKO congress.