presents...
10th packaging congress OBALKO, October 13–14, 2022

How to create packaging that fundamentally changes the consumer perception of a brand

13. 10. 2022
15:00 – 15:20
Conference hall Hawaii

How to create packaging that fundamentally changes the consumer perception of a brand

Stará žitná myslivecká is a legendary Czech brand with a rich tradition and high aided brand awareness. However, these initial positive parameters also brought negative associations to the life of the brand. At times, the end consumer even placed the product in the wrong alcohol category. The brand is now profiling itself in a completely different way with a preference for new values understandable to the target consumer. Learn how it all started and what role the development of new packaging played in building the brand in this exclusive case study.